Score
3/5
5.0 raw points · confidence: medium
Status
QUALIFIED
spend: $0.010
Conversation
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Outbound draft
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Sales Takeover
Use this when Sales is taking over directly and you want to bypass the PRO intro. Emma will move the HubSpot Lead card to Sales Takeover, preserve context for the team, reject pending drafts, and stop automation. No email is sent to the lead.
Signal breakdown
Holistic alignmentweight 1×
2/2(2.0/2.0)
website · high
“Holistic. Clean. Ancient. Effective. Reveal your glow — the sweet way. 🌿 ... Monroe-Nicole Edokpa is a Los Angeles–based holistic Esthetician and Electrologist ... Her approach is rooted in wholeness—merging organic modalities, mindful touch, and energy awareness...”
The website explicitly uses 'Holistic', 'Clean', 'Ancient', and describes the practitioner as a 'holistic Esthetician' with an approach rooted in 'wholeness' and 'organic modalities'.
Facial servicesweight 1.5×
0/2(0.0/3.0)
website · medium
“Experience the ancient Egyptian art of smooth, radiant skin with BAÜDi’s Organic Sugaring Ritual — a natural hair removal and exfoliation ritual... The 'services' page returns 'Page not found'.”
The primary and only explicitly detailed service on the website is 'Organic Sugaring Ritual' (hair removal). Despite the practitioner being a 'Holistic Esthetician', no facial services are mentioned, and the services page is broken.
Multi-estheticianweight 1×
0/2(0.0/2.0)
website · high
“Meet Your Practitioner Monroe-Nicole Edokpa Holistic Esthetician... 'Monroe’s energy is the reason I started sugaring in the first place.'”
All evidence points to Monroe-Nicole Edokpa as the sole practitioner. Testimonials refer to 'Monroe', and there is no team page or mention of other staff.
Non-practitioner roleweight 1×
0/2(0.0/2.0)
website · high
“Meet Your Practitioner Monroe-Nicole Edokpa Holistic Esthetician...”
There is no visible evidence of any administrative, front desk, or managerial staff beyond the sole practitioner, Monroe-Nicole Edokpa.
Retail evidenceweight 1.5×
2/2(3.0/3.0)
website · high
“Every BAÜDi product — from our organic skincare to our apothecary essentials — is crafted and curated with intention... All Sales Are Final Due to the nature of our products... We cannot accept returns or exchanges on any skincare, apothecary, or wellness items once they have been sold...”
The website clearly describes 'BAÜDi product' including 'organic skincare' and 'apothecary essentials' for sale, with a 'Product Philosophy' and return policy for these items, indicating a retail component.
Line diversityweight 0.5×
0/2(0.0/1.0)
website · medium
“Every BAÜDi product — from our organic skincare to our apothecary essentials — is crafted and curated with intention...”
The language 'Every BAÜDi product... is crafted and curated' suggests an in-house line, and there is no explicit mention of other brands being carried.
Contact
- baudi@thebrujaus.com
- Phone
- +12138001993
- Website
- https://baudistudio.com
- —
- Source
- Landing page - hubspot_form:2a353000-874d-43a4-b7b7-115c27546e5b
- Enrichment gaps
- no_instagram, no_google_places, no_apollo