Score
1/5
0.0 raw points · confidence: high
Status
DQ
DQ: retail_only
spend: $0.005
“The website (www.innervaco.com) is exclusively an online store selling products like 'Gentle Cleansing Makeup Remover', '3-in-1 Lip Growth Roller', and '3D Natural Memory Foam Sleep Mask'. There are prominent 'Shop now' buttons, and pages for 'About', 'Services', and 'Team' all return 'Page not found'. The business type in the application is 'Other', and industry type is 'Other'. This indicates a direct-to-consumer retail-only operation with no evidence of spa or esthetician services.”
Conversation
No messages yet — send the first-touch draft to start.
Disqualified
This lead is currently DQ’d. Use the cleanup panel below to hand off, move to Future Partners, send resources, or close the review.
- Re-engage with an email: generate a draft below and click Mark as sent — sending pulls them back into the pipeline.
- Override DQ silently: if you think the DQ was wrong, click the button to send them straight back to the pipeline without an email.
Outbound draft
Regenerate below to create a draft for review.
Recommended next action
Approve and send the current draft, or choose a route below and regenerate the draft for that path. Current regenerate target: Emma recommendation (Reply / follow-up).
Sales Takeover
Use this when Sales is taking over directly and you want to bypass the PRO intro. Emma will move the HubSpot Lead card to Sales Takeover, preserve context for the team, reject pending drafts, and stop automation. No email is sent to the lead.
Signal breakdown
Holistic alignmentweight 1×
0/2(0.0/2.0)
website · high
“The business is identified as 'retail_only', which is a hard disqualifier. While the website mentions 'Holistic Wellness', this is in the context of selling products directly to consumers, not providing professional services.”
Hard disqualified as retail_only.
Facial servicesweight 1.5×
0/2(0.0/3.0)
website · high
“The website has no mention of services, facials, estheticians, or spa treatments. The '/services' page returns 'Page not found'.”
No evidence of facial services; website is purely retail.
Multi-estheticianweight 1×
0/2(0.0/2.0)
website · high
“The '/team' page returns 'Page not found'. No staff or estheticians are mentioned on the website.”
No evidence of multiple estheticians or any staff.
Non-practitioner roleweight 1×
0/2(0.0/2.0)
website · high
“The '/team' page returns 'Page not found'. No operational or admin staff are visible or mentioned.”
No evidence of non-practitioner roles.
Retail evidenceweight 1.5×
0/2(0.0/3.0)
website · high
“The entire website is a direct-to-consumer retail shop with 'Shop now' buttons and product listings. This indicates a retail-only business, which is a hard disqualifier for a B2B wholesale lead.”
Hard disqualified as retail_only.
Line diversityweight 0.5×
0/2(0.0/1.0)
website · high
“All products listed on the website (e.g., 'Gentle Cleansing Makeup Remover', '3-in-1 Lip Growth Roller') appear to be from the INNERVA Co. brand itself. There is no mention of other brands being carried.”
Only own brand products are listed.
Contact
- innerva05@gmail.com
- Phone
- +18637771800
- Website
- https://www.innervaco.com
- innervaco
- Source
- Landing page - hubspot_form:78db31e2-1613-496a-8087-2723360e39d3
- Enrichment gaps
- instagram_unreachable, no_google_places, no_apollo