Score
4/5
7.0 raw points · confidence: high
Status
DRAFTED
spend: $0.017
Conversation
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Outbound draft — first touch
gemini-2.5-pro · $0.013 · state: draft
Suggested send: 5/2/2026, 3:50:40 AM
Signal breakdown
Holistic alignmentweight 1×
2/2(2.0/2.0)
website · high
“Potent botanical based skincare with Sorella Apothecary. [...] OPAL FREE LED Light Cure lash adhesive used - plant based, hypoallergenic, fume free, long lasting 🌱”
Explicitly uses botanical-based skincare and plant-based, hypoallergenic, fume-free lash adhesives, indicating a strong clean/holistic/natural positioning.
Facial servicesweight 1.5×
1/2(1.5/3.0)
website · high
“THE HAVEN GLOW 🌿 (SPECIAL) [...] THE HAVEN HOUSE RITUAL 🌱 [...] THE GOLDEN HOUR 🌾 [...] THE CLEAR CURRENT 🌊 [...] THE SOFT RESET 🌸 [...] THE BARE + BRIGHT ☀️ (6 distinct facial services listed). Also offers Introductory Lash Special, The Noir Set, The Halo Set, The Muse Set, and various refills/brow services.”
There are 6 distinct facial treatments, which is a deep menu. However, the service list also heavily features lash services, suggesting facials are not the sole or primary focus, but rather a significant offering alongside other services.
Multi-estheticianweight 1×
2/2(2.0/2.0)
website · high
“TEAM: Anna Kopylova, Kaylee Proffitt, Lauren Parr, Stefany G.”
The team page clearly lists 4 individuals, all appearing to be practitioners.
Non-practitioner roleweight 1×
0/2(0.0/2.0)
website · high
“TEAM: Anna Kopylova, Kaylee Proffitt, Lauren Parr, Stefany G.”
All listed team members appear to be practitioners; no explicit operational or administrative roles (manager, coordinator, front desk) are visible.
Retail evidenceweight 1.5×
1/2(1.5/3.0)
website · medium
“Potent botanical based skincare with Sorella Apothecary.”
The mention of 'Sorella Apothecary' for skincare implies a professional product line is used, suggesting a back-bar and likely retail presence, even if not explicitly stated as a 'shop' or 'brands we carry' section.
Line diversityweight 0.5×
0/2(0.0/1.0)
website · high
“Potent botanical based skincare with Sorella Apothecary.”
Only one professional skincare brand, Sorella Apothecary, is explicitly mentioned. Lash adhesives are mentioned but are not considered skincare lines for this rubric.
Contact
- lauren@havenhouse-beauty.com
- Phone
- +18569123448
- —
- Source
- hubspot_form:78db31e2-1613-496a-8087-2723360e39d3
- Enrichment gaps
- no_instagram, no_google_places, no_apollo