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Studio Radiant Esthetics

Anna Roth · Novi, Michigan

Score
4/5
7.0 raw points · confidence: high
Status
QUALIFIED
spend: $0.007

Conversation

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Booked Call Review

HubSpot shows this lead booked a call or was claimed before Emma sent a handoff intro. Emma should stop outreach, preserve the context, and let the team verify whether this belongs in handoff/deals instead of DQ.

Outbound draft

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Recommended next action

Approve and send the current draft, or choose a route below and regenerate the draft for that path. Current regenerate target: Emma recommendation (Send to PRO).

Research notes (reply info appended below the rule)

--- [Emma booked-call-review:220806339665:2026-05-11T00:06:26.331Z]. Booked call review 2026-06-08T08:23:59.626Z. - Source: check-claimed HubSpot deal with meeting booking - HubSpot booking: Meetings Link: tori-connelly/book-a-call-with-tori- at 2026-05-11T00:06:26.331Z - Previous Emma status: DRAFTED - Existing HubSpot deal: 60167501113 - Last Emma outbound: unknown date - Last lead reply in Emma: none stored - Action: moved into booked-call review so Emma does not close the lead as unresponsive and can provide handoff context.

Business type: Independent Aesthetician

Sales Takeover

Use this when Sales is taking over directly and you want to bypass the PRO intro. Emma will move the HubSpot Lead card to Sales Takeover, preserve context for the team, reject pending drafts, and stop automation. No email is sent to the lead.

Signal breakdown

Holistic alignmentweight 1×
2/2(2.0/2.0)
website · high
“Radiance, naturally restored. Holistic skin treatments, , and calming experiences designed to bring your skin and body back into balance. Studio Radiant Esthetics is a boutique facial spa in Novi, Michigan offering personalized, holistic skincare treatments.”
The website explicitly uses terms like 'holistic skin treatments,' 'naturally restored,' 'calming experiences,' and 'balance,' indicating a strong holistic and wellness-oriented approach.
Facial servicesweight 1.5×
2/2(3.0/3.0)
research_notes · high
“Business type: Independent Aesthetician. Studio Radiant Esthetics is a boutique facial spa in Novi, Michigan offering personalized, holistic skincare treatments. We specialize in customized facials, corrective skin care, relaxing facial massage, and back facials. Book your facial today at Novi's destination for elevated, results-focused skincare.”
The applicant identifies as an 'Independent Aesthetician,' and the website clearly positions the business as a 'boutique facial spa' specializing in 'customized facials,' 'corrective skin care,' and 'facial massage.'
Multi-estheticianweight 1×
0/2(0.0/2.0)
research_notes · high
“Business type: Independent Aesthetician. 'The way this esthetician took her time...' (Website testimonial). The /team page returns a 404 error.”
The application states 'Independent Aesthetician,' a testimonial refers to 'this esthetician' (singular), and there is no functional team page, strongly indicating a solo practitioner.
Non-practitioner roleweight 1×
0/2(0.0/2.0)
research_notes · high
“Business type: Independent Aesthetician. No operational/admin staff visible on the website; the /team page is a 404.”
Consistent with a solo practitioner, there is no evidence of any administrative or operational staff.
Retail evidenceweight 1.5×
1/2(1.5/3.0)
website · medium
“'She was extremely transparent about her products and how they will help my skin!' (Website testimonial). The website's internal data includes '"products":true'.”
A customer testimonial mentions 'her products,' and the website's internal structure indicates a 'products' section, suggesting take-home products are offered. However, there is no explicit shop page or shelf photos provided.
Line diversityweight 0.5×
0/2(0.0/1.0)
website · high
“No specific brands are mentioned on the website. The testimonial mentions 'her products' (singular or generic).”
There is no evidence of multiple brands being carried; only generic 'products' are mentioned.

Contact

Email
studioradiantesthetics@gmail.com
Phone
+18106235197
Source
Landing page - hubspot_form:78db31e2-1613-496a-8087-2723360e39d3
Enrichment gaps
instagram_unreachable, no_google_places, no_apollo